Why we chose our film title

We have chosen to call the film Back At Ya. This is because it has a multitude of different intepretations, which means that different audiences will watch the film expecting different things. Providing that we include a representation of all of the different connotations which the title could have, using an ambiguous title like this one will help to attract a larger audience.

The most obvious connotation of the title is one which gives a sense of retaliation towards somebody. This is the main theme of the film, because it is a film about how a girl attempts to overcome her bullies by bullying them back - she's fighting fire with fire. 

However, a different connotation of the title which has to be considered is the idea that somebody is going back to somebody that they used to know. This is a potential ending for our film, yet is a fairly different interpretation of the title, so including this idea within it would give the title a much rather reaching appeal.

In short, we have chosen this title because not only is it punchy and catchy, it attracts a youthful audience through a use of slang, and has multiple connotations of meaning, which is sure to attract a wider audience to come and see our film. 

By George Martin